- Impossible Images or other forms of paradoxical deception in the viewers head.
Optical illusion advertising Martini, as it's well known catch phrase is 'Shaken, not stirred' it invites the chosen audience to take part in the 'game' by literally shaking the image to discover what it is advertising
In my brief I want attract the audience by involving them within the advertisement, I feel this is a good example of audience participation within advertisement.
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