Nine Inch Nails Promotion - VIRAL

'The Year Zero game consisted of an expansive series of websites, phone numbers, e-mails, videos, MP3s, murals, and other media that expanded upon the fictional storyline of the album. Each new piece of media contained various hints and clues to discover the next, relying on fan participation to discover each new facet of the expanding game. Rolling Stone described the fan involvement in this promotion as the "marketing team's dream".^[10] Reznor, however, argued that "marketing" was an inaccurate description of the game, and that it was "not some kind of gimmick to get you to buy a record – it IS the art form" '

The promotion of Nine Inch Nails album Year Zero from 2007, is pretty interesting for a few different reasons. Firstly the album was a concept album criticizing the contemporary policies of the US government by presenting within the album a vision of 2022.
Year Zero was made into a larger, bigger project then just an album, it created a alternate reality game, where any fan was invited to become involved by the band leaving USB sticks in random area's at gigs across the world. on these USB sticks where a number of things, voice recordings, artwork, MP3 tracks, artwork, murals and number of messages which together created something bigger, later leading to hidden websites created by the band's marketing team.

NIN mural found in Shoreditch, created by painting onto plywood, then onto a billboard. 

Poster found under a bridge on Old Street, opposite the above billboard.

Renzor, the bands frontman on the concept  - 'The USB drive was simply a mechanism of leaking the music and data we wanted out there. The medium of the CD is outdated and irrelevant. It's really painfully obvious what people want – DRM-free music they can do what they want with. If the greedy record industry would embrace that concept I truly think people would pay for music and consume more of it.'

Self defined.

Looking into some kind of promotion in the music industry.  Really cool video promoting Arcade Fire's new album The Suburbs before it was released, an interactive video that became personal to the viewer.

 

 

Doesn't quite have the same effect in my home town as in the Paris one!

Self Defined Project.

 

Poster Design for a Lubbock band. type used - Chinchilla and Americratica. 

Pretty sure the image was originally a lino cut, which I have along with screen print have become interested in. The use of just 3 colours on the brown background allows the image to become more prominent over the text.

 

Poster Design for a gig for House of Blues records by Robynne Raye. Type used - Gothic Light and Colombian Antique Double Outlined Shade. Not sure about the drawn image of a figure,as it looks clumsy, but I have looked at this due to it's use of mixed type within the poster. It creates a gritty end product which works well within it's intended young audience.

 

Calendar design for Word Literacy of Canada by Sarah Wu. Just thought this was an engaging collection of images, which could be used for inspiration within this brief.

 

Promotion for RAIN by Matthew Beckerle of Creative Activity Design Company. 

I will be looking at promotion and advertisement at unique and different levels for my Self Defined product. This promotion is a small collection of cards aimed to interest inquisitive individuals of the design industry. 

 

Interesting little book about recent art in memory or rock 'n' roll, kind of corny but the layout if refreshing. By Eric Heiman.

   

Final TypeFace with 0-9

Typography 24.

Some decorative fonts I found in an informative book on typography by the type directors club.
Looking into how typeface is important within visual communication products and how it is used for different dramatic effects.

 

Example of typeface being used within packaging, here it is being used with Bjork's CD and Sleeve cover. The text integrates with the original image, as if flowing from the mouth. Although the text is a bight bold colour the softness of the  style of the text allows this to work with the soft image.

Type within magazines. These magazine spreads are taken from Durban magazine in South Africa, by Orange Juice Designs. The top left typeface is clearly inspired by architecture, from what I can tell based upon a bridge. I want my typeface to be clearly inspired by my object, not just using it as different type of media.

 

Another example taken from magazine pages, this one is taken from Copy Magazine in Vienna by Sagmeister. 

Few type based peices from this months ComputerArts magazine.

 

Above, Neil Harvey - Atomic Circus. inspired by a statue in Birmingham's Custard Factory. The busy atmosphere of this piece creates the circus enviroment, inviting the viewer to take a closer look at such things as the text.

 

Sean Freeman - Band of horses typeface, created for a gig poster, the use of bold white shades within the text on a deep black background creates a crisp clean design. 

 

Agata Dudek, Ghost writers - Although I feel the type in this piece is nothing special (and obviously intentionally simplistic)  it works well within the busy flowing image due to it's composition.

 

Text from a advert I found in Computer arts magazine that caught my eye. The way in which the background complements the text, yet blends well with it is what allows it to grab peoples attention.

TypeFace

Sample of typeface. The quality of some of the original images need improving (such as the o) as the contrast between such things as the egg shells between letters becomes obvious. 

TypeFace

Smash the control machine

Forgot about this quote's project, based on the quote 'Smash the Control Machine'

Egg Type

Playing around with egg and soldiers. 

Not really attempting to create letters here, just seeing what I can come up with by messing around with the different temperamental textures. Eggciting!!! haha.

After researching into typefaces I became interested in the idea of using an item of everyday use and/or food to create a set of fonts. Here I am thinking about using egg and soldiers to create a interesting typeface to be used within the food industry, perhaps with a more specific theme within the industry. 

Type Type Type.

Type Brief, thinking about this part of the brief - Consider who it's for, where it will appear, and what its' purpose is. Make sure it is appropriate for the audience it is intended for, I looked into typefaces for specific purpose, designed for a message. 

^^^ This Grab Hand rail typeface came from studying stencil letters which latter developed into 3 dimensional, keeping the typical breaks in the letters forms which regularly occurs in stencil lettering. The handrails were then used for bathrooms and swimming pools, I found this idea refreshing and original as it also became interactive with it's intended audience.    

Anthology - Collecting Flowers, 2006 

By Oslo Architects Association 

This typeface was created for the purpose of a one-off poster subtitled - ' An Anthology of architecture and art' 

At first I was unsure if this was an effective type as I'm not sure if the straight, defined harsh lines went with the untouched natural feel of the rest of the letters, but I feel this compliments and defines each individual letter  and makes it eligible.   

Creating a TypeFace!

New short, one week project to create a typeface by using object/image to create a full set (A-Z and 0-9) font. Looking into typeface's I found these simplistic creations interesting, especially in the way they are presented.  

Food-Inspired Typefaces by HandMadeFont, there's some other food based examples found on this neat little site here - http://www.eatmedaily.com/2009/08/food-inspired-typefaces-by-handmadefont/

Website template

Beginning to design my own website.

edited template, the middle boxes will hopefully slid across producing images of each different section by clicking on the appropriate tab, this will need some looking into using flash.

Also colors defiantly need re-working.  

Zine Project

New Project, bringing together 6 different images using different processes to create a 8 page narrative Zine. As this is a short project I decided to focus on my initial idea of narrating my journey home late a night. Here are some images taken earlier, defiantly not recommending roaming around Kilburn late at night cracking a camera out! 

My Dodgey photography skills!